Creating ‘Talk of the Town’ Experiential Events with Bradley Dean, Toronto
The popularity of experiential events is growing exponentially, due in part to positive audience feedback and impressive conversion rates. Experiential events establish a connection with customers and prospects by providing unique, interactive experiences that engage the senses.
Bradley Dean, a Toronto marketing expert, believes that experiential events are unmatched when it comes to converting curious parties into prospects and customers.
“Experiential events allow your target audience to interact with your brand and personally experience your product or service,” says Bradley Dean, Toronto, Principal, Granite Productions. “That kind of connection is unbeatable.”
Here are a few things that you need to keep in mind when developing an experiential event:
Identify Your Goal and Stay Focused:
It is important to have clear objectives for your experiential event. While you do need to provide prospects with a unique and memorable experience, the entertainment and buzz shouldn’t eclipse your business goals. You want your audience to perform the desired action during or after the event. This could be anything from signing up for a trial membership to purchasing your product or service.
Keep the Message Top of Mind:
While you can host an extravagant event, it is important to not dilute the message of the event. You need to make sure that your actual product or service is being promoted, while at the same time keeping the event fun and exciting for the attendees.
Work with the Best:
Hiring professionals to plan and deliver an experiential event is a valuable investment that will pay off immediately – and in the long run. Even if you have a talented in-house team, they are focused on other tasks and resources can be spread thin. Reduce your stress and boost your brand’s reputation by hiring experiential event experts.
Bradley Dean and the Toronto Granite team have the combined skills to bring your experiential marketing events to life. They have organized many buzz-generating events across a number of industries, and their impressive client list is a testament to their reliability and skill. Bradley Dean and the Toronto Granite team work tirelessly to produce events that are not only memorable and exciting, but also meet your business objectives.
Granite is a multi-dimensional events and marketing company that formulates strategy, creates, implements and inspires. Contact Bradley Dean in Toronto, the principal of Granite Productions, to discover how they can make your next experiential event a success.
SOURCE CREDIT: https://bradleydeantoronto.tumblr.com/post/664291832545558528/creating-talk-of-the-town-experiential-events