Give Your Audience the Opportunity to Fully Experience Your Brand
From the time there have been businesses, there has been advertising. Using a broad scope of mediums, the goal is to establish a relationship with your audience and convert them from prospects to buyers. From print to TV, and of course, social media, companies work to find the best strategy to connect with their audience and impart their message. But there is so much static and noise out there, it is difficult to get noticed and build a relationship. One way to set yourself apart from the competition is to aim for customer engagement; and we do this through experiential marketing.
Experiential marketing does precisely what it says; it delivers an experience. Providing your audience with a tangible, memorable experience is more impactful than typical promotional strategies. Every brand is searching for effective ways to draw in their audience. Providing them with a multi-sensory experience is key. Think about what they can see, hear, smell, touch, and taste.
Experiential Marketing Ideas
• Gamification - Create a game where your audience can interact with your brand
• Live, in-person events – Give people the opportunity to sample products or test them out in person
• Go to your audience – Create a mobile promotion that goes where your audience is (events, outside a workplace or shopping area etc.)
• Virtual events – Allow people to experience how your product is created, meet your team, or even ‘visit’ your destination, as we did for the Virtual Travel and Leisure Show
Here are some things to consider when developing an experiential marketing campaign:
• What do your clients want and expect from you?
• How can you elicit an emotional response and build a relationship with customers through real time engagement?
• Is your experiential marketing initiative measurable, so you can determine its success later on?
Now, customers are no longer satisfied with basic communications from brands; they need and expect more. They want to connect with companies on a personal level, which is made possible through experiential marketing. Customers want authentic communication. And they want to trust you – and your brand.
So, how can you give your clients an unforgettable experience?
Contact Bradley Dean in Toronto to find out how he and the Granite Productions team can help you with your next experiential marketing event. Bradley Dean knows that the secret of any successful experiential marketing campaign is encouraging participation and activating all five senses.
Granite is a multi-dimensional events and marketing company that formulates strategy and creates, implements, and inspires. Bradley Dean and the Granite team have proven to be a valuable resource to corporate efforts in the promotion and fulfillment of experiential marketing, corporate conferences, galas, and exclusive culinary events. Granite’s work has allowed them the privilege of representing the upper echelons of industry, and along the way, they have raised over a million dollars with philanthropic events that they have curated.
SOURCE CREDIT: https://bradleydeantoronto.blogspot.com/2021/07/give-your-audience-opportunity-to-fully.html