Hybrid and Virtual Events are Here to Stay
In-person engagement is hard to beat. However, for many reasons, not least importantly the recent pandemic, hybrid and virtual events are growing in popularity and are here to stay.
Bradley Dean from Toronto is a Principal at Granite Productions, a multi-dimensional events and marketing company that formulates strategy, creates, implements and inspires. Bradley Dean and the Toronto Granite team have proven to be a valuable resource to organizations in the promotion and fulfillment of experiential marketing, including virtual events.
Contact Bradley Dean in Toronto to discover how Granite Productions can transform your event. In the meantime, here are some advantages to choosing hybrid and virtual events over in-person events.
Virtual Events 101
Virtual events not only help organizers by extending the audience and increasing inclusivity, they can also be a great source of income and a powerful way to track key information about your target audience. Despite these positives, many organizers are hesitant to host web-based events.
Virtual events, like in-person events, come in many shapes and sizes, however the four most common virtual events are: webinars, virtual conferences, internal hybrid, and external hybrid virtual events.
With so many people working from home, meetings today are often held on platforms like Zoom and Webex. Virtual events allow hosts to subdivide groups of people into smaller gatherings, making it a more intimate, targeted experience. But for most, going virtual beyond internal meetings is unfamiliar territory. Numerous organizers are contemplating whether broader virtual events can elicit the same degree of passion and commitment from their audience, while at the same time meeting all their business objectives.
Why Should You Host a Hybrid or Virtual Event?
• Grow Your Audience and Boost Inclusivity
In-person events can be difficult to organize. Your audience is limited by geography and often by the actual physical structure. Virtual events allow you to target people far and wide. From people in different time zones to people with physical disabilities who can’t access certain venues, virtual events remove barriers.
• Save money and time
Virtual events are proving to be a winning choice for event and meeting planners. Virtual meetings can be up to 75% more affordable than in-person encounters, as you save on staff, venue, logistics, travel, meals and more.
• Track key information about your audience
Virtual event analytics are incredibly accurate and detailed. They allow you to see exactly what your audience is engaging with, the order in which they do so, and how long they interact with each. Plus, virtual events can attract significantly more attendees, so you have more data to work with.
Whether you are facilitating a leadership event, business conference, product launch, or any other event, contact Bradley Dean and the Toronto Granite Productions team to benefit from their unique insight and expertise. Find out how Bradley Dean and the Toronto Granite team can help your brand powerfully connect with your audience through experiential marketing through a virtual, hybrid or in-person event. Contact Bradley Dean in Toronto at brad@graniteproductions.ca
SOURCE CREDIT: https://bradleydeantoronto.tumblr.com/post/660911855809839104/hybrid-and-virtual-events-are-here-to-stay