Brandon Ribak The function of SEO marketing in today’s world

The importance of SEO

The usage of SEO makes your website user friendly for users and search engine experts to understand. Although in present times, the search engines have become very sophisticated, but in many instances they are unable to see and fathom a web page in the similar way that a human being does. Therefore a SEO helps to explain the usefulness of each page for the users.

How does it work?

• To exemplify, a search engine is made to understand a photograph by allowing the webmasters to supply clues or hints that the engine can use to comprehend the content. Addition of a proper structure of the content is an essential feature of a SEO.
• The limitations and abilities of search engines when understood allows proper format, build and annotation of your web content in such a way that a search engine is capable of understanding. When you don’t have a SEO most websites are invisible to search engines.

Why a SEO needs to be changed constantly?

• In the mid 90s when local SEO marketing began for the first time, Meta keywords tag, keyword stuffing and manual submission were all normal parts of the tactics essential to do well. Then by 2004, buying packs of links from automated blog comments, Meta tag words tagging and keyword stuffing were important factors. And by 2011, performing search engine optimization includes vertical search inclusion and social media marketing services. 

• Uncertainty of future is always there but change is a constant feature in the search world. Therefore search marketing will always remain a resolute urge to keep staying competitive in the web world. Many claim to say that SEO is equivalent to spam. Bu the main logic of the web world is competition for attention and placement and for sure those with best experience and knowledge will surely rank better and get the benefits of higher traffic and visibility.