Brett Parker Sap -What is Big Data for in companies

It is clear that companies today generate a lot of data and, more often, demand to know not only what is happening in the present, but also what will happen in the future.

 

Brett Parker Sap It is precisely in this ecosystem where Big Data takes center stage. Thanks to Big Data we can know on which dates customers usually attend our businesses, which products are sold more quickly, which promotions were best accepted, the names of customers who are most loyal to our brands, etc.

Once we have accepted that the data is here to stay, the next question is about the advantages that it can represent for our organization.

 

In this sense, a study carried out by Bain & Company clearly demonstrates the competitive advantages that early adopter companies can obtain from Big Data.

 

These companies that have understood what Big Data is and what it is for have:

 

* Twice as likely to obtain a higher financial return than the average for your industries.

 

* Five times more likely to make decisions much faster than your competitors.

Brett Parker Sap - Real examples of what Big Data is and what it is for

 

To understand in a practical way what Big Data is and what it is for, let's see some real examples of its use:

 

1. Marketing: customer segmentation. Many companies use big data to adapt their products and services to the needs of their customers, optimize operations and infrastructures, and find new fields of business.

 

2. Sports: performance optimization. Devices such as smart watches automatically record data such as calorie consumption or fitness levels.

3. Public health: encoding of genetic material. For example, there are Big Data analytics platforms that are dedicated to decoding DNA strands to better understand diseases and find new treatments.

 

4. New technologies: development of autonomous devices. Big data analysis can help improve machines and devices, and make them more autonomous. An example is smart cars.

 

5. Security: crime detection and prevention. Law enforcement agencies use Big Data to locate criminals or prevent criminal activities such as cyber attacks.