How does the Fourth Industrial Revolution impact the business?

The Fourth Industrial Revolution

is challenging old business models and presenting strategic options that improve the efficiency of companies, regardless of their size or type of industry.

According to an article published by the WEF, on the supply side, developments in energy storage, network technologies and real-time processing of customer and asset performance are factors that are transforming the models operational Meanwhile, on the demand side, customers value and expect personalized interaction throughout their experience as consumers.

Thus, for companies to achieve sustained growth in the framework of the Fourth Industrial Revolution, they will require the power of creativity and innovation to launch new products and services to the market with technologies such as IoT, Big Data and Artificial Intelligence, for example.

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Finally, it should be pointed out that although there are multiple benefits that accompany the new wave of innovation applied to the industry, these are accompanied by a series of specific challenges and new threats to be treated, for example, malware specially designed for IoT, Therefore, companies must have effective cybersecurity strategies.