Automated Marketing Strategies on a Shoestring Budget

@cahlan

Cahlan Sharp

"Do things that

don't scale"

–Paul Graham

Traction trumps all.

> Traction
< Product

This talk:

When you find something that works:

automate it.

then optimize it.

Lead Generation / Top of Funnel

Twitter

followliker.com or tweepi

Instagram

instagress.com

Message Sumo

Use Hootsuite or Buffer for posting

Funnel Shepherding

MailChimp/Mandrill or CampaignMonitor (drip campaigns)

Ads

adroll.com

Message Sumo

Closing

Mandrill or CampaignMonitor (transactional email)
Boomerang
emailhunter.co

charlie (charlieapp.com)

Links

snip.ly

Analytics

Google Analytics + Mixpanel

SimilarWeb (spy on competitors)

Continuing Education

http://austenallred.com/book/

http://tractionbook.com/

http://growthhackers.com

Case Study:

Display ads, social ads, adwords/PPC

AND word of mouth, radio, television, billboards, etc, etc. :)

adroll

single sign-on (quick sign-up)

Mailchimp bulk weekly newsletter

daily social media posts

email drip campaign

"no apply" email
confirmation
reminders, reminders, reminders
welcome emails from at least 4 individuals/departments