#DPSM
Beyond Summer 2014
Caity Begg
Overview of Summer '14
5 Truths
- Chose Name & colors for event
- Designed logo& all graphics from scratch
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Designed working website from scratch
- Many different drafts
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Designed sign up form
- links with email and website
- Regular interaction with CEOs
- Put on first event
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Sourcing attendees
- LinkedIn, Twitter, Facebook, Online
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Detailed plan / strategy for next events
- (see later slides)
- Social Media Topics / Research
- extensive market social media research
- researched competitors and what they did right and wrong
- Read numerous books on topic
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Created notes / topic ideas from this
- (2 Gary Vee, Art of Thinking Clearly, On the Edge, etc)
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Long list of influencers
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Dave’s website
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Dave’s FB page
Social Media
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Long list of targeted topics
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Re-did LinkedIn page and Facebook
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Created LinkedIn career page
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BizDev efforts
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Sourced attendees
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place
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Extensive social media research
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Video filming
- Notes at SmartAsset Kickoff
research & remodeling
concept to reality
BizDev
Long list (150+) of prospects for future events
Sourcing Candidates
Prospects in Seattle listed
Prospects in Austin listed
Gold Medal Wins rewritten
CRM system chosen & in
Other
Sourced Attendees
Proficient in Clockwork
Target companies for SmartAsset
Long-Term Press Plan
Daily upkeep on industry news
Photos
Next Steps
What's ahead (overview)
Working Remotely
Ensuring effective communication & results
Monday @ 2PM: Skype Session
Friday