Theme Development

Where is your theme reflected?

Design

&

Coverage

+ 1 Guide

Introduce one theme-based element in your:

Cover

Endsheets

Title Page

Opening

Division Page

2019 Design Trends

Bold Colors

Gradients

Duotones

BIG BOLD  Typography

Theme Brainstorming

Free Association

aka "Brain Dump"

Get everything you know, think, associate with your theme out of your head!

Free associate each major word.

Synonyms/Antonyms

Use a thesaurus!

Force your brain to make new connections.

Sensory Response

What does your theme look like?

What does your theme smell like?

What does your theme feel like?

What does your theme sound like?

What does your theme taste like?

Visual Invetory

What kind of line is your theme?

What kind of shape is your theme?

What color is your theme?

What style is your theme?

What font is your theme?

Coverage

Make a list of no fewer than 10 interview questions related to your theme.

What members of your community embody your theme?

What locations at your school reflect your theme?

What events showcase your theme?

Ideas

Brainstorming is pointless without taking the time to pull ideas from the mess!

Keep a separate list/page for ideas.

Stop and record ideas immediately!

Resources

Thank you!

Contact Me

Cara Foster

 

cara.foster@whitifeldschool.org

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