The Changing Face of HK Retail
Policy and Strategy to Stimulate Innovation
Charles Mok
Legislative Councillor (IT)
RTIA seminar 2015.11.9
Faster
Safer
Better
How can future retail experience become
Where are the possibilities for forward-thinking retailers?
Constant connectivity
contextual relevance
multi-screen world
Disruptive technologies are forecast to have a
US$6.2 trillion
effect on the economy by 2025
Source: Mckinsey
e-commerce
beacons
smartphones
smart point of sale (POS)
Smart Retail
4 elements
Tech savvy HKers:
Retailers' best friend?
Proximity and
Location Services
with Bluetooth
right message
at the right time
in the right place
to the right person
O2O shopping
Catalog & directory
Mobile devices drive foot traffic to stores
E-payment
+ POS system
+ retailer
________________
synergy
Understanding your customers better by
Strategic considerations
Capture opportunities beyond payment
Retain and improve customer relationship
Provide value-add in-store for better experience
R&D support
Collaboration between technology companies, retail industry to develop industry-specific solutions
e.g. RFID retail application
Handling risks
Data security, fraud, mobile security, privacy, payment process
Skill gap
enable retailers to have the tools and knowledge to develop and deliver Smart Retail activites
Network
We need more events like this to build partnerships, share consumer insights and market knowledge
Thank You
charlesmok@charlesmok.hk
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