SOURCE: NewsZoo Report 2015
SOURCE: NewsZoo Report 2015
ALL GAMING
AMATEUR COMPETITIVE
CHANNELS
PROFESSIONAL COMPETITIVE
SPONSORS
CHANNELS
LEAGUES
TEAMS
GAMES/ PUBLISHERS
EVENTS
SOURCE: NewsZoo Report 2015
Gender Neutral
Median: 28 years old
69% P18-34
Racially Diverse
Technology consumer
Deep social media integration
SOURCE: NewsZoo Report 2015 & Eilers
$23.5 billion bet on eSports
by 2020
$1.8 billion in gaming revenue
Existing PA clients
Media Focus
Publisher Partnerships
Editorial Resourcing
Existing betting clients
Radar challenge
Content: fixtures; calendar; results
Immediate Focus = 1-2 games
3 year strategy
Data Aggregation
Data Analysis
Editorial Content
Wire + Digital Focus
Video Journalism Coverage
Images
Graphics / Infographics
API
Statistics
Form Live
Speed
Central Hub
TECHNOLOGY
PEOPLE
API + UI
300-400 days
£105K - £140k
Across 3 years = £35k - £46.6k per annum
1x Data Journalist
£18k per annum + travel expenses to major events
Applicable from 2nd year
Entry into a growth area over a 3 yr period
YEAR 0
Development
Expand Product Portfolio & Coverage + Incorporate Betting Market Strategy
Media Content + Data Journalist + Focus on 1-2 key games + Events
YEAR 1
YEAR 2
Define potential ROI [Commercial]
Detailed business risk vs reward analysis
TAD Scope + Estimates
Business Case
Road Map Integration