Intern Project
A&G Summer Interns 2013
Recap
Mindset-Based Marketing
1 August 2013
A&G, Customer Portfolios, Edison Research
Ownership
-
A&G
- Edison
- CP
STRATEGY
Mindset-Based Marketing
1 August 2013
A&G, Customer Portfolios, Edison Research
Ownership
-
A&G
- Edison
- CP
Title
Title
Title
Title
JANJI
A Brief Overview
Who?
What?
When?
How?
Why?
A Brief Overview
Who?
What?
Barriers
Brand Awareness: The Problem & The Solution
Key Messaging
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Brand Tone: Empowering, globally aware.
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Brand POV: Janji tells me what each purchase does to alleviate the global food and water crisis.
- Brand Action: Choose how you take strides against the global food and water crisis.
INDIVIDUALITY THROUGH COMMUNITY
VALUE
Video
Social Media
Channels
Web
runjanji.com
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Studies over the past 3 years have shown than the first and most preferred way for Millenials to learn more about an organization.
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Many judge the organization by it's online appearance and presence online.
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79% of smartphone users interact w/ charitable organizations via their phone.
Web Strategy
- 7 Millennial's biggest "pet peeve" is when they don't know that their purchase will make a difference.
- Focus on IMPACT, Janji's mission, apparel
- Visuals, interactive map, simple navigation
Usability Study
- Understanding consumers to build a useful and usable website.