INTERN PROJECT

A&G Summer Interns 2013





Recap






Strategy

JANJI


A Brief Overview


Who? 
What? 
When?
How?
Why?

BARRIERS






Brand Awareness: The Problem & The Solution

KEY MESSAGING


  • Brand Tone: Empowering, globally aware.
  • Brand POV:  Janji tells me what each purchase does to alleviate the global food and water crisis.  
  • Brand Action: Choose how you take strides against the global food and water crisis. 
  

 






INDIVIDUALITY THROUGH COMMUNITY








VALUE




VIDEO








SOCIAL MEDIA

CHANNELS

Content Calendar

VIdeo PRomotion


  • Influencer outreach
  • YouTube
  • Blog
  • Existing social channels




    • Events

    EVENT


    •Wanted to sponsor a 5k race with partnering organization that had a mission similar to Janji’s (Soles4souls)
    •   Increase Brand Awareness
    •   Strengthen Brand Image
    •Roadblocks
    •   Problems with partnering organizations
    •   Limited budget

    EVENT CONT'D

    •Conclusion
    5k race not feasible because:
    •Investment Didn’t Match Returns
    •Brand Awareness
    •Threat to Brand Image
    •Regrouped!
    Ideas for improvement to Pop-up Shops 

    Pop-Up shop Improvements

      • Social Media Engagements
      Country line specific banner
      1. Take a picture at shop.
      2. Tag Janji on Facebook.
      3. Janji includes his/her name on Janji banner given to specific country.
      4. When banner is finished, Janji posts photo to Facebook and tags participants.

    POP-UP SHOP IMPROVEMENTS


    •  Presents supporters with call-to-action
    •  Incentivizes participation in a self-fulfilling yet 
        meaningful way
    •  Will increase effectiveness, visibility, and advocacy  


    TAKEAWAYS

    •Buttons, opposed to stickers
    •    Higher visibility for brand
    •    Allows more people to be constant advocates
    •    Trend in running community
    •    Cost effective


      WEB

      Web STrategy



      • Tailoring a showcase for Janji's brand, mission, and apparel 
        • Research/Trends
        • The process
        • Focus

      Usability STudy



      • Overview
        • Purpose/Scope
        • Methodology
        • Outcome

      USER PROFILES

      Recommendations

      • Store Locator
      • Janji Story
      • Navigation
      • Infographic
      • Photography






      Usability Summary 






      What We've Learned



      Questions?

      USER PROFILES Continued

      Made with Slides.com