Cheuk Ting Ho
@cheukting_ho
Cheukting
Product
Exercise: Measure devrel activity with AAARRRP
ACTIVITIES | Awaness | Aquisition | Activation | Retention | Referral | Revenue | Product |
---|---|---|---|---|---|---|---|
Blog post | Y | Y | Y | N | N | N | Y |
Tutorials | Y | Y | Y | Maybe | N | N | Maybe |
Talks | Y | Y | Y | Y | Y | N | Y |
Hackthon/ compitition |
Y | Y | Y | Y | Y | N | Y |
Docs/ Quickstart |
N | N | Y | Y | N | N | N |
Workshop | Y | Y | Y | Y | Y | Y | N |
Forumn/ Slack |
N | N | Y | Y | Maybe | N | Y |
Sponsor conference | Y | Y | Y | N | Y | Y | Y |
But it only account for immediate results...
Growth may come slowly and results may not be immediate...
Need another model to account for long term growth potential
Observer
Users
Fans
Ambassadors
Love = love for your service,
Reach = reach to their peers
Both dimensions are important.
The higher the gravity, the lower the orbit.
Goal: maximize the amount of gravity in your solar system.
Exercise: Activities for Terminus Hub Launch
Orbit | Activities |
---|---|
Observers |
Blogs, tutorials, videos, meetups, talks |
Users |
Emails, slack, merch, community forum |
Fans |
free trial, 1:1, swag, workshops |
Ambassadors |
ask them to give a talk, organize meetups/ workshops |