1. Online presences

How to create online presences

• According to a McKinsey report, employees spend 1.8 hours every day searching and gathering information. On average, that's 9.3 hours per week!
   
• Create a talking point amount peers
   
• Developers read tech news via blog posts and podcasts
   
• Create contents on Medium, YouTube
   
• Spread contents via social media and forums: LinkedIn, Twitter, Dev, Hackernews, Reddit

2. Great experience

Easy entry point to using the product

• Clear quick start guide / documentation means fewer frustrations
   
• Detail examples to being in imagination, why using the product, what's the advantage
   
• Tutorials - online 'self-driving' or events
   
• Support from the community - questions will be answered or already answered on Stackoverflow

3. Build a community

Strengthen the user identity in the community

• User group created a sense of belonging
   
• Communication channels - Slack, forum etc
   
• Support each other - feel supported and take pride in helping other
   
• Peer promotional network is better than sales and marketing
   
• Create physical presences - meetups, conferences, workshops

4. Sense of ownership

Make everyone a stakeholder of the product

• Create mid-level leaders - key contributors, local community leaders, mentors
   
• Sense of ownership bind the community together
   
• 2-way communication between community and maintainers
   
• The pyramid structure of the community help it grow to a bigger size and cover a wider geolocation
   
• E.g. Google Devloper Group

What if we have an event

To sponsor or not to sponsor?

• Style of the event - what audiences are they attracting?
   
• How many leads? Will it be streaming online? How much involvement?
   
• Will it have a positive impact on the image? Is the value matching?