CONTENT CREATION

WHY?!!

That is one question a lot of people ask themselves. Isn't writing overrated, I mean, who takes time to read all that content?

 Newsflash!

You do, you take that much time to read contents.

Your audience and prospects are using social media, they click links, read blogs, watch videos, listen to podcasts, subscribe to newsletters and  they share the high-quality, high-value content with their friends.

If you plan on staying in business longer than you were out, a great content is the secret recipe ingredient that has been missing.

The problem is not creating content. 

It is creating a

"drool-worthy" content.

HOW?!!

Getting Started

Consumers buy when they're ready to buy, not when you're ready for them to buy.

If you're not there, top of mind, when your prospects are ready to buy, know that your competitors will be.

People choose content by reason of:

• What they need

• An eye catching phrase (title)

• Which title best describes their search.

Identify fields where content creation could improve experience, value and profitability

BRAINSTORM AND RESEARCH

Identify content overlap and content that can be repurposed 

At this point, you have written your first content

BUT,

This most times end up being the last content ever created by you

Have a Content Creation Plan

Identify

Write

Decide

Review

Here's a few tips:

• Don't be overly optimistic about deadlines
• Have a consistent flow in good quality. Make it a priority.
• Set a monthly milestone.
• It is always better to have bullet points and write point by point.

QUESTIONS?

THANK YOU!