For Those
to whom a bath is more than just hygiene
to whom every drop of water is precious
who care about the experience
who care about the planet
who don’t compromise
who don’t waste
the Nebia Spa Shower 2.0
is a shower
that doesn’t compromise the experience of the bath
and doesn’t waste water in doing so.
THREE TIMES THE PRESSURE
TWO TIMES THE COVERAGE
while saving 65% on water
all thanks to our patented nozzle
and pressure regulator design.
And we’re not only redefining
the way you shower
We’re changing the bathing experience
in more ways THAN ONE
message
Luxury without waste
secondary Message
The Next Evolution in Showering- more heat, more power, more coverage and huge savings
Media
Print ads in english Newspapers,
TVC on english entertainment channels,
Mall activations to demonstrate comparitive advantages,
Digital Advertising targeting metros and
high-end device users
Strategic Intent
Mission: To have passion for innovation and technology for creating better experiences and change the way people think about their relationship with Water and hygiene.
Market: To target Upper Middle Class and above in Metros, Tier1, and Tier2 cities.
Brand Architecture: Branded House
Brands:
-
NEBIA SPA Showers
-
NEBIA Shelfs
-
NEBIA Light Fixtures
-
NEBIA Flexible Plumbing Solutions
-
NEBIA Jacuzzi
-
NEBIA Shower Cubicles
-
NEBIA Bathroom Essentials
Brand Archetype: Creator