Garage+ Workshop
How to Find Your First Customer?
Ching-Mei Chen
@chingmei
June 21, 2014
W. Edwards Deming (1900 - 1993)
How to get your
First Customer?
Stop Wasting People's Time.
Build Something People Want.
Traditional Product Development
(Unit of Progress: Advance to Next Stage)
Achieving Failure
(Definition: Successfully executing a bad plan)
If we're building something nobody wants,
none of it matters!
Lean Product Development
(Unit of Progress: Validated Learning)
Minimum Viable Product (MVP)
Definition: The MVP is that version of a new product which allows a team to collect the maximum amount of validated learning with the least effort.
PicCollage's MVP
it's nothing personal...
Product = Experiment
Goal: Learn about your customers.
