get out of the bldg!




Customer Development
Lean Startup Machine - Taipei
Aug 2, 2014





Lean Startup Machine (SF), May 2011



Team "doodlescan"

   

Product = Experiment


Who we built it for:
(productivity)
Who was really using it:
(vanity)

 
 

PIVOT


Lessons Learned:


    do customer development earlier!
    do not be "stuck" on an idea
    names do not matter
    marketing does not matter
    technology does not matter




    USERS MATTER.


    1. Marketing is not "sales," but the science of knowing what people who buy your product repeatedly think of that product and whether they will buy it again, and why.

    WHAT IS "CUSTOMER DEVELOPMENT' to me?




    Being INTERESTED in PEOPLE
    WANTING to UNDERSTAND what they want
    ASKING (not "saying") the right things

    Get to know your customer

    even if it means getting out of your comfort zone!

    the truth hurts sometimes

    nope.

     
    YES!

    PicCollage v1.0 - July 2011




      
    [user feedback in the first week - Click to Play]


    AnGry Drunk User Says:


    "so what?  so what??  so what?... so what???"

    "Like, all I wanna do is...
    I just wanna... make my pictures look awesome!"

    "uh-huh.  uh- huh."

    Get out of the Building!

    (... and on to the BART :))


    Tips For Customer DevEVELOPMENT


     LISTEN.
    Do not ask leading questions.
    OBSERVE.
      Be interested in them, do not be defensive.
      BE HUMBLE.
        You are not selling anything (yet!)
        USE YOUR STRENGTHS.
          There is a reason why you are here - you have some.
          HAVE THICK-SKIN.
            and if you can't...

            on the Internet, 

            Nobody Knows You're a Horse.





            Get. Outta. Here!







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