Cultivate is a tool for organizations to take a data-driven approach to identifying their

 

communities

 

subcommunities

community leaders 

What does that MEAN?

Everything is better with an infographic.

“I work for CodePen. I’m in New York and I’d like to find some top CodePen users to take out for dinner.”

CASE STUDY

Chris

CodePen

New York

Dinner

“I work for theSkimm. I want to increase Skimm’bassador presence in Chicago because we underindex in the Midwest.”

CASE STUDY

Dheerja

theSkimm

Chicago (could be "marketing")

Find a Skimm'bassador lead

“I work for BuzzFeed. I want to find a group of people who share BuzzFeed Food links so I can get feedback from superusers about what recipes to create next.”

CASE STUDY

Tashween

BuzzFeed Food

Salt Lake City

What do they like?

This is an idea that gets smarter the more data you give it.

Social
Media

Facebook

Instagram

Pinterest

LinkedIn


What would you feed it?

Internal
Data

CRM

Emails

Engagement with You

Forums

Comments

Video Views

Article Views

Challenges

  • The rating score of users is calculated by an algorithm. Algorithms are hard. Do you expose it or not?
  • Adding more data inputs in non-trival.
  • Quality of data
    (even with just Twitter, we can't search Bio City+Keywords together)
  • Geocoding takes time
  • With multiple data inputs, there are duplicates. Deduplication is hard. Watson?

Future