Drumwave Research

UX Heuristic Evaluation

Building trust in data through a user experience that is simple, meaningful, and automagic.

Chris Munn

Sept 2023

Drumwave

UX Heuristic Evaluation

The challenge of building trust through simplicity is that we must deeply understand the complexity.

Customer

Feel that DrumWave can be trusted.
Receive tangible rewards for data ownership.
Create reciprocal relationships to data seekers.

Drumwave

Build trust with data owners to increase retention.
Provide a simple, meaningful, & automagic experience.
Create relationships between data owners and seekers

Goals

First principles

TRUST BUILDING

First principles

MEANINGFUL RELATIONSHIPS

TRUST BUILDING

First principles

TRUST BUILDING

SIMPLE IS BEAUTIFUL

MEANINGFUL RELATIONSHIPS

First principles

TRUST BUILDING

SIMPLE IS BEAUTIFUL

MEANINGFUL RELATIONSHIPS

First principles

TRUST BUILDING

MEANINGFUL RELATIONSHIPS

AUTOMAGIC EXPERIENCE

SIMPLE IS BEAUTIFUL

First principles

AUTOMAGIC EXPERIENCE

TRUST BUILDING

MEANINGFUL RELATIONSHIPS

SIMPLE IS BEAUTIFUL

How might we build trust in the DrumWave brand?

TRUST BUILDING

Principle #1

First impressions matter for building trust. Onboarding will introduce users to the brand and collect important data for the experience to feel right to the customer.

Onboarding

Trust Building

Ensure that
Include more low-fidelity, early concept for upcoming work
Choose more central location to better manage travel

First impression

ITERATE

ADAPT

EVOLVE

Alephium

In 2023

Borrow reputation to build trust.

TRUST BUILDING

Principle #1

We're still young.

I was wrong.

IN UI & UX?

UX needs time to mature.

ITERATE

(often more than tech)

IN UI & UX?

ITERATE

We're still young.

I was wrong.

UX needs time to mature.

Alephium is trying to push the industry forward, leading by example.

Alephium

ITERATE @

We're still young.

I was wrong.

UX needs time to mature.

Alephium is trying to push the industry forward, leading by example.

Alephium

ITERATE @

DON'T REINVENT THE WHEEL

(but sometimes do)

ITERATE

(a lot)

DON'T BE SCARED TO TRY

(live)

SIMPLE IS BEAUTIFUL

(but simple is hard)

(especially for engineers)

First principles

(my)

If it's not good, fail fast and iterate.

You won't know it's good until your users tell you it's good.

DON'T BE SCARED TO TRY

(live)

Principle #2

If it's not good, fail fast and iterate.

You don't know it's good until your users tell you it's good.

DON'T BE SCARED TO TRY

(live)

Principle #2

DON'T REINVENT THE WHEEL

(but sometimes do)

ITERATE

(a lot)

DON'T BE SCARED TO TRY

(live)

SIMPLE IS BEAUTIFUL

(but simple is hard)

(especially for engineers)

First principles

(my)

SIMPLE IS BEAUTIFUL

(but simple is hard)

(especially for engineers)

How do you design an efficient, easy-to-trust and easy to use tool...

...without sprinkling useless noise all over your designs?

...without appearing too gimmicky or too gamified...

...without being cold and boring...

Principle #3

SIMPLE IS BEAUTIFUL

(but simple is hard)

(especially for engineers)

How do you abstract the complexity of the code you know by heart...

...while leveraging the full potential of what you've built.

How do you design an efficient, easy-to-trust and easy to use tool...

...by sprinkling useless noise all over your designs?

...without appearing too gimmicky or too gamified...

...without being cold and boring...

Principle #3

SIMPLE IS BEAUTIFUL

Hide complexity by default

Principle #3

SIMPLE IS BEAUTIFUL

Add fun little details

SIMPLE IS BEAUTIFUL

Focus on current action

SIMPLE IS BEAUTIFUL

Focus on current action

DON'T REINVENT THE WHEEL

(but sometimes do)

ITERATE

(a lot)

DON'T BE SCARED TO TRY

(live)

SIMPLE IS BEAUTIFUL

(but simple is hard)

(especially for engineers)

First principles

(my)

DON'T REINVENT THE WHEEL

(but sometimes do)

- Get inspired by the best.

- Always compare your products with the mainstream (widely adopted) products. Don't build blindly.

- It's not because we're not big that we can't do big things.

And sometimes you're convinced that you can do better than most. If the risk isn't huge, just try. You may just be right! If not... fail and iterate.

Principle #4

DON'T REINVENT THE WHEEL

(but sometimes do)

Extension frustrations

Principle #4

Thank you

I'm looking forward to building more great things for you.