Information Architecture
Web Mobile
IS
a birdview
on
how info is unorganized
&
technologies to improve it
at
Mobile, Web...
IS NOT
classic mobile
Native vs Hybrid tech stack discussion...
Desktop
Mobile
FB Quote
Snapchat
Medium
Even more "medium"
Chrome Noti -
Inbox's Digest
We all know UTM..
It's not a funnel, it's a Tornado
Josh Aberant, worked at Growth@Twitter
Questions
- How many "leaks" at medium switch?
- How many people save (to Pocket) & Read later?
- How many mobile visitors actually have your app?
- How many are from SEO when topic recur?
- What are the best time to send out Digest/Notification?
- How is industry metrics?
- How "Engaged" are the users?
Need of a framework
Look at yourself
Long Read
Real-time
SEO
Notification
Digest
Engaged
Discoverability
Consumability
Shopping
Some are more..
Technical
Journalistic
"Deep Linking" Technologies
- Facebook App Links FB->APP
- iOS Universal Links Browser->App
- Twitter Cards Twitter->App
- Android Deep Link Google -> App
<meta property="al:ios:url" content="example://applinks" />
Searchability
Firebase App Indexing (formerly Google App Indexing)
More like a branding thing...
Search Results (Google/ Now / Spotlight)
Autocompletions, Install Suggestion
"Searchability"
Technologies
Closely related to Deep linking
"Speed"
55% of Visitors Spend Fewer Than 15 Seconds on Your Website.
-- Tony Haile, Chartbeat
"Speed"
Technologies
- Facebook Instant Articles
- Progressive Web app
- Instant App
❤ ❤ Data Visualization
❤ App with recurrent visit
❤ Heavy Web App
Fast to Start
Faster to restart
App Features