Audience Research
The changes in the music industry
The music industry is changing at a rapid speed. The use of digital channels have really grown and seen a huge rise. In 2013 the digital revenues are valued at $5.9 billion. As a whole digital is now responsible for 39 per cent of the total industry. There was also a steady growth for the users of subscription services. Both paid subscription and free ad supported subscription services are hugely popular in today's world. In 2013 the subscription services grow by a staggering 51.3 percent. This also meant that the services exceed $1 billion for the first time. In the past pirating music was a huge problem for the music industry but now with the subscription services more people are moving to legal licensed music. Sites such as Deezer and Spotify are extremely popular these sites have grown to 28 million in 2013 up 40 percent from 2012.
What people are listening to.
The top 5 in the billboard charts are; All about that bass, Shake it off, Anaconda, Black widow and Bang Bang. The top selling albums of 2013 are listed below. This is mainly made up of pop really showing what people are listening to nowadays.
How artists target audiences
Artists will really need to try to sell a music video to the audience and give them a reason to watch it also they will need to make money from the music video. Cameos in music videos are a very good way of selling a music video to a certain audience fans of the celebrity or person that is appearing in the video these will watch the video as they may want to see the person appear in the video.Product placement will also be a very good way of making money as the company will be paying to put their product in the music video. Also by putting something in that may target an audience like filming at a certain location e.g a football stadium the people that support the team may want to watch the music video.
Scarlett Johansson in Justin Timberlake's in what goes around comes around
Megan fox in Eminem's love the way you lie