you don't have all of the good ideas.
1
code isn't permanent
2
plan and prioritize
3
help them, talk to them, make their lives easier
4
control
winning variation
+14%
lift
you don't have to shouldn't reinvent the wheel (every time)
5
“
”
— Jakob Nielsen
control
losing variation
-8.5%
use of filters
improve clarity, reduce friction
6
ask yourself:
ask yourself:
ask yourself:
+3.23%
increase in sales
winning variation