Be your own journalist
Irina
Cosmin
Gus
Vali
Backend Dev
Data Science
Full Stack
Marketing & PR
TrueFamily
2
Mentors
Ciprian Amaritei
UX Trainer
Romanian Interaction Lab
Ciprian Petrini
CEO
SourceTask
Amazon
over 7 startups
(2 exited - Fashwell, Comfy)
We worked at ...
3 scientific papers
We published ...
3
More opinions,
More data,
More bias!
4
The unbiased truth is inside this black box.
2M+
articles
5.5B+
shares on
Facebook & Twitter
5
daily
A browser extension that shows
contrasting views over a subject in online news
SAVE TIME
BE INFORMED
6
Fact-check on-the-go
NO STRESS
7
Designed for people
- Uses Machine Learning
- Trustworthy sources
- Works on any news website
- Ranking driven by users' vote
8
Competitive Landscape
detects polarization between articles
detects articles with same subject only
very few
sources aggregated
works
on any website
9
Revenue
Basic
Premium
Unlimited access
Today's hot bias
Ads-free
Source whitelisting
1 bonus month
for friend or family
5 checks daily
Today's hot bias
$5/month
Free
$ 16.5 B
50.7+ M
estimated online news ads revenue in 2017 (US)
digital news readers (US)
$ 16.5 B
50.7+ M
10
Market Size
80%
think news are
biased
80%
53%
pay for
news
53%
Go-to-market
11
- US press readers
- Looking for a second opinion
- Politics & Business news fans
- Swaying people
- Have low trust in media
Who?
- Influencers
- Other news aggregators
- Social media
- Word-of-mouth
- Writing articles
How?
Financials
12
- Break-even on 2021-Q2
- Cover the investment in 2022-Q3
- Get to 1M by the end of 2024
13
Accomplishments
IdeaJam
(pitch contest)
2nd place
22th
Feb
11th
Mar
4th
April
InnovationLabs
(pre-acclerator programme)
qualified for the finals
Landing page
first subsribers
Market research survey
44 respondents
Startup Alley at Codecamp
(exhibition)
9th
April
Polarization detection accuracy: 62%
First working prototype
News platfrom &
Chrome Extension
3rd
June
5th
April
Private beta
Ready to test MVP
14
Future of TrueStory
Improve accuracy
(of polarization detection)
10th
Aug
3rd
Oct
15th
Oct
Safety & security mechanism for public release
20th
Nov
Public beta
Release on Chrome Web Store
Go legal
(legal compliance with news websites crawling )
1st
Nov
Implement performance metrics
(retention, user habits)
Investment ready
$ 100 000
$23k Marketing
$8k/month Team
$500/month Cloud
for the next 9 months
15
Goal: Launch --> 20 000 users
That was a
16
Find us on:
truestory.one