Name fundamental principles of design

The fundamental principles of design are:

  • BALANCE — Balance in design is similar to balance in physics.
    A large shape close to the center can be balanced by a small shape close to the edge.
    Balance provides stability and structure to a design.
    It’s the weight distributed in the design by the placement of your elements.

Name fundamental principles of design (cont...)

  • PROXIMITY — Proximity creates a relationship between elements. It provides a focal point.
    Proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in some way.

 

  • ALIGNMENT — Allows us to create order and organization. Aligning elements allows them to create a visual connection with each other.

Name fundamental principles of design (cont...)

  • REPETITION — Repetition strengthens a design by tying together individual elements. It helps to create association and consistency. Repetition can create rhythm (a feeling of organized movement).

 

  • CONTRAST — Contrast is the juxtaposition of opposing elements (opposite colors on the color wheel, or value light/dark, or direction — horizontal/vertical).
    Contrast allows us to emphasize or highlight key elements in your design.

Name fundamental principles of design (cont...)

  • SPACE — Space in art refers to the distance or area between, around, above, below, or within elements.
    Both positive and negative space are important factors to be considered in every design.
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