Have you had experience/discussion lately with friends, roommates, family about an issue presented with news media? Jot down some thoughts/notes while watching (what stands out?)
What's in the Title?
- Are the titles too long?
- Are there weird ALL CAPS? Weird words?
- Are they sensational claims?
- More verb phrases?
What's in the Content?
- Fewer technical words, fewer analytical words?
-Smaller words?
-Fewer Quotes?
-Less information or substance? More focus on claims?
How are they trying to Persuade?
- Are they using sources, studies, reasoned arguments or relying on theories, shortcuts, and reactions?
How are we manipulated by the following strategic words in advertisement? Consult our reading (316)
What message, product, or service is being sold to you? How are they trying to "bamboozle" you into their way of thinking?
What are some instances you can recall during or post-pandemic where people may be using "weasel word" tactics on us still, or another example?
Jot down some thoughts/notes while watching (what stands out?)
Out of the 8 Major "Weasel" Words Lutz describes with Advertising, choose at least THREE to discuss what they mean, and find some examples that make use of these weasel words in an online ad sample. What other ways does your chosen Ad use rhetoric? What appeals does this consist of? Could it be propaganda?
Horne discuss elements of Fake News as a propaganda technique. What from these readings expand what you know about news media and how they manipulate audiences? What is "Fake News" and its qualities? Consult the following to build from the readings and support your answer. What strategy and fake news cite did you focus on?
It would be helpful to create a WORD DOC, where you list or "information dump" all of your major talking points about the TWO artifacts. and then connect to our readings and concepts of rhetoric.
In your group and in CANVAS (People) accomplish the following tasks:
1. In your CANVAS GROUP (Go to People if you are on the Canvas Browser, OR if you are on the APP access Group Canvas on your Dashboard.) CREATE YOUR OWN PAGE with the following:
2. After you have created your PAGE, everyone read/browse the sites or examples that your group member included and CREATE THREE BRAINSTORM QUESTIONS for them about their content that would help them talk and write about their rhetorical artifacts for the Showdown Analysis. Post these under DISCUSSION QUESTIONS for your group. You will practice answering these in class. No discussion = no credit.
1. First things first, you want to type out or "information dump" all of the important content, features, aspects, audience, messages of the TWO artifacts you are looking at so you will have a way of writing about them effectively.
2. You will want to practice Analysis and Evaluation in this essay NOT JUST SUMMARIZING EVERYTHING. Use rhetoric language, propaganda techniques and other weasel words about advertising. You now have many tools in your rhetoric toolbox.
Check out Lanugage Awareness Part 5: A Brief Guide to Research )110-128