Service Ideation
Food Shopping
Randy Chen | Edna Hirsbrunner | Colin Schmid
Interaction Design 4th semester
Service Design module
Lecturers:
Florian Wille, Jürgen Späth, Stefano Vannotti
EXPERIENCE MAP
- a lot of preparation - better display of information - easy orientation - comfort while shopping - emphasis on sensory experience
FINDINGS
CONCLUSION FROM INTERVIEWS
Sensory experience is highly valued. Current issues regarding in store orientation and seamless automation (self checkout...) is not complete.
Online shopping is not established yet. Great interest in local organic producers (farmers). Other services seem to have trust issues.
CONCLUSION FROM INTERVIEWS
Sensory experience is highly valued. Current issues regarding in store orientation and seamless automation (self checkout...) is not complete.
Online shopping is not established yet. Great interest in local organic producers (farmers). Other services seem to have trust issues.
We decided to focus on one of our findings:
CONCEPT
Streamlining your grocery shopping experience.
SERVICE IDEAS
what if...
smart shelves
packing robot
store crowdedness
store as an autonomous machine
in store orientation
find your items without effort
SERVICE IDEAS
what if...
smart shelves
packing robot
store crowdedness
store as an autonomous machine
in store orientation
find your items without effort
CUSTOMER NEED
crowded grocery store
«Some evenings after work, I don't want to talk to people, but just get done with my errands and be home as soon as I can.»
PROPOSED SOLUTION
Phone Application
What if there was a service that tells you how busy your favorite grocery store is...
PROPOSED SOLUTION
CUSTOMER NEED
sensory experience and efficiency
«I like to go grocery shopping by myself. I want to select my products, especially fresh produce like veggies and I enjoy the inspiration I get from browsing.»
PROPOSED SOLUTION
Packing Robot
What if there was a service that lets you choose your fresh items and bags your chosen packaged goods for you...
PROPOSED SOLUTION
autonomous packing systems
CUSTOMER NEED
in store orientation
«If I can't find my rüebli within 3 minutes in a grocery shop I get frustrated.»
PROPOSED SOLUTION
Navigation Device
What if you have a device that gives you live position data of the item you desire...