My local newspaper is going to represent Gateshead and Newcastle; therefore my target audience is going to be the local residents. This is going to be a newspaper which includes stories and information about the latest things which are occurring within the area.
Although I know where my target audience are going to be located, I need to carry out a questionnaire in order to find out which age range my audience are going to fall in. I feel like my newspaper is going to be aimed more towards adults because that is the stereotypical age group for those who read newspapers.
Once my questionnaire has been filled out and I have completed collecting my results I am going to do an updated version of my target audience allowing me to have a final idea of what content I would like to include in order to keep my audience interested.
I have already conducted some research into other local newspaper and have come to the conclusion that I will be featuring a website and social media links on my front cover in order to keep my secondary target audience involved. By doing so this allows more people to get involved with my newspaper and might encourage a younger generation to read it by interacting with it online.