Make your application for search engines reach
SEARCH ENGINE OPTIMIZATION
HOW TO THE SEARCH ENGINES OPERATE
ANSWERS BASED ON THE PAGE RELEVANCE
ANSWERS BASED ON THE PAGE RELEVANCE
ATTACK THIS!!
Make your application for search engines reach
Make your application for search engines reach
Make your application for PEOPLE
HOW TO PEOPLE INTERACT
3 KIND OF SEARCHERS
WHAT CUSTOMERS ARE LOOKING?
Check what people are searching for and use exact matches in your content
SHOW ME, BRO
SHOW ME, BRO
DESIGN & DEVELOPMENT
INDEXABLE CONTENT
- Alt for images
- Crawleable Link Structure
KEYWORDS USAGE AND TARGETING
Information retrieval is based on keywords. Search results for "Nelore", make sure the word "Nelore"is a part of the document
KEYWORDS USAGE AND TARGETING
1
RECEIVE QUERY
KEYWORDS USAGE AND TARGETING
2
FIND RELEVANT IN DATABASE
KEYWORDS USAGE AND TARGETING
3
RANK DOCUMENTS
KEYWORDS USAGE AND TARGETING
4
RETURN THE RESULTS
KEYWORD DOMINATION
HOW TO SEARCH ENGINES RANK THE KEYWORDS CONTENT RETRIEVED
KEYWORD DOMINATION
- The order of the words
- Spelling
- Punctuation
- Capitalization
HOW WE HELP THIS? USE KEYWORDS IN TITLES, TEXT AND METADATA
The point using keywords is not to rank highly for all keywords, but to rank highly for the keywords that people are searching for when they want what your site provides.
TITLE TAGS
Be mindful of length: 65-75 characters
TITLE TAGS
Consider readability and emotional impact: attraction, user experience ...
TITLE TAGS
Place important keywords close to the front: more helpful for ranking
TITLE TAGS
Include brand: increase brand awareness
META TAGS
Use to control search engine crawler activity:
- index/noindex
- follow/nofollow
- no archieve
- description (160 characters)
URL STRUCTURES
Great value from a search perspective. URLs are used to ranking documents
URL STRUCTURES
- Employ Empathy
- Shorter is better
- Keywords use is important (but overuse is dangerous)
- Go static (Human Readable)
DUPLICATE CONTENT?
THE WAY: CANONICALIZATION
RICH SNIPPETS
QUALITY FOR GOOGLE
NOT USE
- Generate auto content
- Trade referals
- Create pages with poor or no original content
- Cloaking techniques
- Text or links hidden
- Abuse of rich snippets
GREAT CONTENT
PEOPLE WILL LINK
GOOGLE WILL REACH
TRAFFIC WILL FLOW