Jangouts
Understanding our users to provide a better experience
Personas
Defining personas will help us understand the use cases we need to cover to cover most of the shared needs within the application
“The personas are archetypes built after a preceding exhaustive observation of the potential users” (UCD method)
Let's build profiles
Jangouts in IT
Let's start with a set of 4 most common personas we can find, at least in an IT organisation, using Jangouts.
And lets have fun while building their profiles!
Joffrey
Jim
Sheldon
Cartman
Jofrey
PROFILE
Role: PM - Manager
Age: 45
Status: Married
Location: Nuremberg, Germany
Personality
Friendly. Makes jokes from time to time. Assertive. Helpful.
Referents & Influences
Red hat. Open Source. Trello.
Technology Expertise
Medium
Experience Goals
Results, demos, presentations, Q&A, planning, progress report, status, *conflict resolution*
Devices & Platforms
Ipad. Linux workstation. Windows laptop. Firefox. Chrome/ium. Not always the latest version.
Attention level
Fully concentrated on what everyone is saying/showing.
Durante reuniones donde los topicos son mas personales se presta mas atention a la totalidad de los participantes.
Motivation
Understanding where the team is in the road map. Track and guide the development of the product.
Jim
PROFILE
Role: Scrum master
Age: 35
Status: Married
Location: Lisbon, Portugal
Personality
Open, friendly, helpful, communicative, leader
Referents & Influences
Is father. Google products. Open Source. Best practices.
Technology Expertise
Advanced
Experience Goals
Coordination, sprint status, backlog, general alignment, mood of the team, conflicts discovery.
Devices & Platforms
Linux workstation, Mac. Chrome/ium, Firefox.
Attention level
Fully concentrated on what everyone is saying/showing.
During meeting where more personal talking is involved, the attention in all participants increases. Pays much attention to details.
Motivation
Coordinate and make sure the meeting has accomplished the team and PM's objective. Make a good use of the time frames. Keep the team focused.
Sheldon
PROFILE
Role: Team member
Age: 30
Status: Single
Location: Prague, Czech Republic
Personality
Controller. Geek. Straightforward. Non-empathic. Meticulous. Picky.
Referents & Influences
Open source. Best practices. Security & privacy. Encryption.
Technology Expertise
Expert
Experience Goals
Straightforward application. No registration required. Deep demonstrations of his works. Get questions answered. Influence team and PM's decisions.
Devices & Platforms
Linux workstation. Firefox and Chromium.
Attention level
Fully concentrated on what everyone is saying/showing to be able to make comments and influence the decisions.
Motivation
Be able to control, somehow, the direction of the development.
Cartman
PROFILE
Role: Team member
Age: 30
Status: Single
Location: Nuremberg, Germany
Personality
Extroverted. Lackadaisical. Distracted. Friendly. Procrastinator.
Referents & Influences
Mobile. Social networks. Privacy isn't a problem for him. Google, Github, Trello..all new trends are his referents.
Technology Expertise
Advanced
Experience Goals
Socialise. Joke. Send animated gifs. Quick/Brief demos. Short meetings.
Devices & Platforms
Linux workstation, Mac, Chrome/ium, Firefox.
Attention level
Low interest in what people are talking until they mention his name. Pays attention only to what concerns him. He doesn't always want to use the camera. Doesn't make many questions to finish the meeting faster. Facebook and Whatsapp are a big distraction.
Motivation
It is an obligation to attend.
Next steps?
1. Make each profile.
2. Interview stakeholders matching the profile to create some use cases.
3. From the most commonly mentioned use cases, work on UI proposals.