Surveillance Capitalism has a
Problem
COPPA
Rory Mir
slides.com/cypurr/coppa-problem
Outline:
- Surveillance Capitalism?
- COPPA?
- Example?
[1] Zuboff, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs, 2019.
Surveillance Capitalism
- Dr. Zuboff, social psychologist
- Working backwards:
- Customers as a service
- Controlling/predicting users
- ...lots and lots of data?
- Probably doesn't "work" [3]
- Political/Psychological impacts
Bite
Size
[3]: Tucker, C. E. (2014). Social Networks, Personalized Advertising, and Privacy Controls. Journal of Marketing Research, 51(5), 546–562. https://doi.org/10.1509/jmr.10.0355
Children's Online Privacy Protection Act (COPPA)
"[...] obligation of the operator to provide notice and obtain verifiable parental consent prior to collecting, using, or disclosing personal information from children. "
- Passed in 1998
- In response to KidsCom.com
- Lets FTC charge as "unfair or deceptive act or practice "
- Summarized by this excerpt:
?
Children Online
[5] Holloway, D., Green, L., & Livingstone, S. (2013). Zero to eight: Young children and their internet use.
- Child Protections:
- Nurturance Rights
- Self‐Determination Rights
- Tensions with Parents [4]
- By age 9, 50-70% of children online [5]
- YouTube in top 2 across ages until 20s
[4] Livingstone, S., & Bolber, M. (2006). Regulating the internet at home: contrasting the perspectives of children and parents.
Child does
Parent
knows
Child knows
parent knows
Example: YouTube
[6] James Bridle "Something is Wrong on the Internet" https://medium.com/@jamesbridle/somet.
Algorithm Optimization
[7] Dan Olson, "Weird Kids' Videos and Gaming the Algorithm" https://www.youtube.com/watch?v=LKp2gikIkD8
- Autoplay Algorithm
- Keywords associated with watch history?
- "Pregnant Frozen Elsa Giving Birth Joker Attack | Spiderman Hulk Superheros Movies Compilation"
- Parallels with personalized advertisements
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