What have you learned from the audience feedback?

The Video

"I loved the shots"
"The video came out really well"
"The jump cuts worked well"
"The performance was really nice"
"There was some motion blur"
"There was some blurring in some of the shots"
"The lip sync was very slightly out of sync with the audio track"

What have I learnt?

The shot types we used were effective
The time put into perfecting the cuts was well spent and was received well by the audience
The artist's performance was good and worked with our video
Try to avoid blurring and look out for motion blur
Even though we have reviewed aspects such as the lip sync, it is always good to get a fresh pair of eyes to watch it and get feedback in order to ensure 100% accuracy

How would I improve?

Use a higher frame rate to prevent motion blur (e.g. 50fps instead of 25fps)
Ensure the artist is in focus at all times in order to make a more effective impact on the audience
Refine the lip sync edit

Ancillary Products

"Nice images are used"
"There is a clear colour scheme"
"The colour scheme is consistent throughout everything and matches her hair which is good"
"There is a good placement of images on the digipak and it works with the website photos"
"You can easily remember the artist's face because it's clear on everything and is the first thing you see"

What have I learnt?

The use of synergy - through the close ups of the artist and the consistent colour scheme and font has worked and, according to the audience, provides a good link
The images work well with the products and work nicely

How would I improve?

I, personally, would add more content to the website.

A tour date section, if the artist were touring
More music, if the artist had an actual album to release

The Importance of Feedback

Feedback is very important to the project as it determines whether or not our products are successful and how successful they may be. They also put how we should appeal to our target audience (as the products are made for them) into perspective.