The Snobs

Lance Cundy – Math
Adam Kerkvliet – Business
Ken Kerkvliet – Business
Dani Ames – Developer
Joshua Houska – Developer
Michael Losinski – Developer
Amanda Connelly - Designer

The Problem

The Solution

BrewSnob
Beer Genome Project
Pandora vs Spotify

Meilgaard Flavor Wheel

14 Major Characteristics
86 Attributes

The Science

Demo

brewsnob.co/demo/

market

416,000,000 Gallons of Craft Beer in 2012

from TeatroNaturale.com

99,000,000 Americans Drank Beer in 2012

from FoxNews.com

business model Validation

Distributor response

Expressed interest in paying for data

Survey Results

Survey Results

Survey Results

Survey Results

Revenue Growth

On Site Advertising

Data subscription service

Sponsorship

user Growth

Grassroots
Brew Events with Cicerones
21 to 27 year olds

Appeal of taste profile
Beer Bloggers

Growth Goal:

200% user growth for 5 months
2 Year goal with 2.5 million active users

Evolution

Where we are heading:
Mobile App
Improved Database and more efficient algorithms

Backend bar interfaces

Questions?

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