The 5 Pillars of a Website
Presented by: Dan Stramer / @danst
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No service
You must have:
Domain
Website
About Dan
- Owner of dmdesign - Webdesign agency
- Front End Designer and Developer
- Creating websites since 2000
- Mentor and Teach at Canada Learning Code
- Member at WP Toronto meetups
- Father of 3 boys
- A special offer at the end
www.dmdesign.co.il
The Start
Holistic 360 degree approach
Project,
client
and me
aligned to the goal
The 5 Pillars
Content
Design
SEO
Security & Speed
Marketing
Content
Our site's building block
Communication:
Users, Visitors, Stakeholders
Video
Articles
Content - How to
- List the 5 most important items of content, rank them from most important to least important.
- Have the most important item on your homepage - users allows you 3 seconds to get their attention
- Create a google doc with all of your content
- Separate the content into 'pages': Homepage, About, Services, Contact
- Write for 8th grade
- Start with 300-500 words per page
- Blog
START!
Design
How well is the site designed?
Color, fonts, layout
Easy navigation, mobile friendly?
UI UX
SEO -
Search Engine Optimisation
How are you found on the web?
Spider bots scan the web linking between sites
Great Content
Consistent
Key Phrases
Collaboration
I love speed
So do your users and search engines
Good Neighborhood
Reputation
Security & Speed
My site is my ship
Focus on a few
Marketing
Email marketing
Google My Business
Youtube
Fb / Tw / In / Pi
The 5 Pillars
Content
Design
SEO
Security & Speed
Marketing
A special offer!
Thank you
Scan me with your phone's camera and leave a message
50% off for creating your newsletter platform including a custom design, setup and training – a $350 benefit
A special offer!
Business looking for help aligning their website with their goals.
Looking for that A-HA moment.
Thank you