The 8 Points Website Checklist

Presented by: Dan Stramer / @danst

April 2020

Do's and don'ts for a better website and email marketing

About Dan

• Owner of dmdesign - Webdesign agency
• Front End Designer and Developer
• Creating websites since 2000
• Mentor and Teach at Canada Learning Code
• Active member at WP Toronto meetups
• Father of 3 boys (who are at home right now...)

About you

• You have a business
• You want to get the word out
• You want more clients, more business
• You need a great website

HOW?

POINTS WEBSITE CHECKLIST

8

THE

1. Site Speed

• No one wants to wait.
  (including search engines...)
• People will not wait, but leave to your competitors website

2. Mobile ready

• Engaging mobile friendly site
• More than 40% of users
• Meet your users everywhere
• A better mobile site is a better overall site

3. Tracking Enabled

• Analytics matter
• Traffic, goals and conversions
• Know which pages are best
• Which pages to work on

4. SEO

• Search Engine Optimization
• Produce a quarterly content plan
• Content is King
• Optimizing the site for humans and computers 

5. CMS

• Content Management System
• The power of the written word
• Constantly publish fresh original content

6. social media

• Cross linking between various social media platforms to your site. 
• Reuse, Recycle

7. kiss

• The power of simplicity

8. security

• Keep your site updated
• Hosting and ongoing maintenance

one more thing

9. Great service

• Choose a great service supplier
• Ongoing support, service and development 
• It doesn't end when launching a site

Email Marketing

The most effective marketing platform

Email by numbers

• We read email before drinking coffee
• We rely on email as main form of communication
• We trust emails

Use first name of recipient in subject of your email & in the email body to improve engagement and click-through rates.

Put your email marketing on auto pilot - send emails while you are asleep.

When emails are sent automatically, they are timed perfectly - when your customer is engaged and in the right state of mind.

Where do I get content for my emails?

• ​Website content, it's already there - why not use it?
• Video content
• Social media - reuse a good post in your newsletter and link to it
• Reviews and testimonials

11 Elements

OF AN EPIC EMAIL NEWSLETTER

Stay tuned!

Thank you

www.dmdesign.co.il | studio@dmdesign.co.il | @danst