Lessons the iPod can teach us about product development
Rio PMP300 (1998)
Nomad Jukebox (2000)
ARCHOS Jukebox (2000)
Intel Pocket Concert (2001)
Napster (1999)
(2000)
iPod launches 2001
Why was it different?
Simplicity
end-to-end journey
Emotional Resonance - it sparked joy
It made trade-offs
- No onboard equalizer
- No fm tuner
- No voice recording
- Small storage
it simply lacks many next-gen, and even some last-gen, features found on other jukebox players
- CNET 2001
Evolution and Obsolescence
iPhone released (2007)
2008
Lessons Learned
- Reduce friction for faster adoption
- Thinking in journeys, not features
- Invoke delight
- Don't be afraid to evolve
Thanks!