Only in community [has each] individual the means of cultivating his gifts in all directions; only in the community, therefore, is personal freedom possible. In the previous substitutes for the community, in the State, etc. personal freedom has existed only for the individuals who developed within the relationships of the ruling class, and only insofar as they were individuals of this class
Alienation is the process whereby people become foreign to the world they are living in.
The concept of alienation is deeply embedded in all the great religions and social and political theories of the civilised epoch, namely, the idea that some time in the past people lived in harmony, and then there was some kind of rupture which left people feeling like foreigners in the world, but some time in the future this alienation would be overcome and humanity would again live in harmony with itself and Nature.
Fetishism, in ancient religions, meant the belief that inanimate objects such as icons or trees, clouds, etc., possess human properties; in Marxism, the belief that commodities possess human properties.
In this formulation, Marx has captured the essential nature of all the ideological illusions of bourgeois society.
Last step of he project towards freedom. Its contradictions with itself point to another possible world.
Possible cause of failure of USSR project: skipped bourgeois stage.