#DPSM
Beyond Summer 2014

Caity Begg

Overview of Summer '14

5 Truths

• Chose Name & colors for event
• Designed logo& all graphics from scratch
• Designed working website from scratch
  • ​Many different drafts
• Designed sign up form
  • links with email and website
• Regular interaction with CEOs 
• Put on first event
• Sourcing attendees
  • LinkedIn, Twitter, Facebook, Online
• Detailed plan / strategy for next events
  • (see later slides)

• Social Media Topics / Research
  • extensive market social media research
  • researched competitors and what they did right and wrong
  • Read numerous books on topic
  • Created notes / topic ideas from this
    • (2 Gary Vee, Art of Thinking Clearly, On the Edge, etc)
  • Long list of influencers
    •  

• Dave’s website

• Dave’s FB page

Social Media

• Long list of targeted topics

• Re-did LinkedIn page and Facebook

  • Created LinkedIn career page

• Twitter: extensive clean up & strategy

• Extensive social media research

  • ​Books, articles, etc -- notes on this

• Video filming

• Glassdoors (awaiting approval)

• In progress - Wikipedia, Crunchbase

research & remodeling

concept to reality

BizDev

• Long list (150+) of prospects for future events

• Sourcing Candidates

• Prospects in Seattle

• Prospects in Austin 

• Prospects in NYC

• Gold Medal Wins rewritten

• CRM system chosen & in 

Other

• Sourced Attendees
• Proficient in Clockwork
• Target companies for SmartAsset
• Long-Term Press Plan
• Daily upkeep on industry news
• Photos

Next Steps

What's ahead (overview)

• 5 Truths Events
• 5 Truths Inner Circle
• Content Development
• BizDev

ACCOMPLISH BIG 3 GOALS:

• SM Mass Explosion #5Truths
• Speaking / 8 Events
• Platform
  • book, blog, video, content

Stages of Social Media Growth

• The average corporate social media branding / campaign takes about 6 months to see results and large growth- we are on track to do this faster!

• Stages of Social Media Growth:
  • ​Clean-Up
  • Development
  • Implementation / Strategy
  • Growth

Working Remotely

Ensuring effective communication & results

I'm excited about & committed to this project-and making things work smoothly when working remotely!

Monday @ 2PM: Skype Session

Friday: Weekly Update Presentation sent to you

Come to the important events / if you need me for other things, Other calls / interactions whenever needed

**Finalize a rough schedule / expectations?

#DPSM Press Plan

5 Truths, Events, Newsletters, Social Media, & More

short / long-term plan to achieve strategic goals

5 Truths Events

1. HBS

2. Wharton
3. Columbia
4. MIT
5. NYC (H Club?)
6. Women in Business
7. Non-Profit
8. SF / Stanford Biz

1-3 smaller NYC events to build up hype, then:

TARGET DATES

SEPTEMBER: NYC Smaller Events

OCTOBER: Philly / Wharton

NOVEMBER: Boston- MIT / Harvard

EARLY JAN: SF / Stanford Biz

Let's discuss this!!!

Event Protocol 

• Keep adding to "Long List" for prospecting (right now at about 150)
• Interested people = 5 Truths Inner Circle
  • They get weekly or biweekly 5 Truths exclusive content / updates / etc
• Event Calendar on Website
• Facebook events made for each event, along with paperless posts
• Reach out to schools, students, student groups in areas as well as CEOs (grassroots efforts)
• Timed reminders
• HYPE --> great content / graphics / tweeting before event

How to Effectively Prepare for Each Event

Content

Development

Research

• Shared Document with Relevant Topics

• Weekly Newsletter centered around 1 piece of unique, original, and quality content
  • ​example: Video with explanation, Short article, etc.
  • a little bit of supplementary content
• This 5 Truths Inner Circle Content will create a loyal following for events and book 

• List of Influencers

• Reading relevent news sources and books daily
• Notes on topics / points that could be useful for content

How?

Execution

• Effective Communication with CEOs

  • I email them back and answer questions, coordinate, etc.
• Content development each week
  • Now that concept and goals worked out, focus on quality of content
• Focus on long-term goals for execution

Tools Managed 

• Websites - 5 Truths and Dave's Personal Site

• Twitter

• Facebook

• CRM

• Form
• Responses / Inquiries from CEOs
• Sourcing attendees
  • Students, CEOs, other interested parties
• Content creation
• Newsletter - 5 Truths Inner Circle
• Event Planning / Coordination - Advance (HYPE)
  • Effective Follow-Up

ACTION ITEMS

• Event Calendar

• Plan for remote work

• Plan for first few content topics

• CRM --> Document sent w/ instructions, Skype to see if everyone understands

• BizDev

How?

Execution

• Effective Communication with CEOs

  • I email them back and answer questions, coordinate, etc.
• Content development each week
  • Now that concept and goals worked out, focus on quality of content
• Focus on long-term goals for execution

WAHOO!

Can't wait to watch #5Truths grow &

accomplish our "Big 3" Goals:

1. Social Media Mass Explosion #5Truths
2. 8 Events, leading to larger speaking opportunities
3. Development of Dave's Platform (Book, blog, video, content, & more)