"Who is your customer?"
This evening:
- 6:45 Intro & QuickFire speakers
- 7:00 Split into teams, Pick idea from the hat
- 7:15 Hit the streets (wrap up warm!)
- 8:00 Pizza Time and warm-up
- 8:15 Debrief
- 8:45 Fond farewell
"Who is your customer"
What is today's goal?
- Do some Primary Market Research
- Get an understanding of what makes potential customers tick
- Be able to describe your potential customer
Who here is....
(hands up!)
Thinking about starting a company?
Running their own business?
Sold their company!!!
QuickFire Speakers
Gina Dorodvand
&
Hawaa Budraa
Mark Ridley
Find your team!
How to do Primary Market Research
- Be fearless and enthusiastic
- Dont worry about people saying no - find somebody else!
- Get an understanding of what makes potential customers tick
- Be able to describe your potential customer
Pick your idea
Write down two assumptions to test from your idea:
- The type of person who would use this shops online.
- This person plans alot.
- This type of person loves discounts.
- Likes to exercise regularly
- Loves bright colors
The Goal!
- Check if our assumptions are valid or not
- Be able to describe the typical customer
- What do they love to do,
- what frustrates them,
- where do they hang out,
- what does their usual week look like?
Hit the Streets!
Finalise 2 assumptions and go go go! Be Fearless!
Debrief
- What were your assumptions
- Who did you meet, describe them and what they were doing as much as possible
- Did they fit your assumptions?! any surprises?
What was today's goal?
- Do some Primary Market Research
- Get an understanding of what makes potential customers tick
- Be able to describe your potential customer