How MyHomes/Map Could Help Increase LDP Views by 14.5%
How We Got Here
11% Conversion Rate
On a monthly basis, we manage to convert 11% of users to try out Suggested Feature Preferences
MMU vs Non-MMU
MMU = User who has visited either My Homes or Map
Non-MMU = User who has NEVER seen MM
| Total Non-MMU | 5k |
|---|---|
| 11% of Non-MMU | 550 |
| Added PVs Per User | 13.6 |
| Total Added PVs | 7.5k |
| Total Monthly PVs Increase | 2% |
2% LDP PVs Increase
MWU vs Non-MWU
MWU = User who has visited either My Homes or Map in the previous week.
Non-MWU = User who hasn't visited either My Homes or Map in the previous week.
14.5% LDP PV Increase
| Total Non-MWU | 19k |
|---|---|
| 11% of Non-MMU | 2.1k |
| Added PVs/User(50-18.6) | 31.4 |
| Total Added PVs | 66k |
| Total Monthly PVs Increase | 14.5% |
14.5%, A Year's Worth of Dev Time?
April '15 = 18.8 LDP PVs/User
April '16 = 21.6 LDP PVs/User
14.5% Increase = 24.8 LDP PVs/User
Circumstances
- 83% were not recent created users
- https://heapanalytics.com/app/graph/2647009
- Are these our power users?
- Only 13% of these users have done more than 5 SFP
How to Drive Traffic Ideas
- Map LDP links to /matched
- Prompt Logged Out users, that we know are RS members, to Log In (to see LDP collections)
- Notifications Panel to try MyHomes/Map
- Add viewing Map/MyHomes to profile completion
- Search Alerts link to MyHomes with listing Highlighted
- Email campaign that links to MyHomes
- Put Weekly Notification to go to MyHomes in the Notifications Panel
Low Effort, Easy To Track, Quick to Pull
Ideas to Explore
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- LDP PVs are down 9% from April, compared with 20% PV increase in April '15 - June '15, and 20% increase in MAU
- Our Total Monthly sessions are dropping exponentially
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Heap "Logged Out" Users are NOT current RS users
- What if we converted them?
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Mobile vs Desktop
- 50% more users on Mobile, but are doing same # of PVs as Desktop.