Spike Day 7/14/16
Seeding Egon
Goal
Presentation Context
- User = Logged In Homebuyer
- Listing alerts are king
Seeding vs ML/PC
Goal
LDP Stats
1 year ago: 55% Desktop, 33% Mobile
Today: 48% Desktop, 48% Mobile
LDP Views
LDP Users
LDP has 50% more users on Mobile
What Does This Mean
- Need more engagement on Mobile
- Bullet Two
- Bullet Three
Driving Traffic to LDP
My Homes VS Map
Map Search vs My Homes Pageviews
New relic: Map Search has 30% more views than My Homes.
G Analytics: Map Search has 210% more views than Map Search
*These #'s are not completely accurate
Map Search vs My Homes Users
*These #'s are not completely accurate
Map Search vs My Homes
Map Search is now the #1 way to get LDP views
Mobile vs Desktop
Mobile vs Desktop Total Pageviews
Last week, 43% of ALL pageviews were on Mobile
Mobile vs Desktop Users
68% of users use mobile. There are 50% more mobile users than Desktop.
Signed Out Users
Signed In vs Signed Out
In June, 32k LDP views from 16k logged out users.
8.5k LDP views came directly from the Map
My Homes vs Map Search Views
Shows LDP views with signed in, signed out users.
Real Estate on Real Estate Sites
“The "list" display mode of the search results was discontinued last week. At this point, there is no intention on Zillow's part to bring it back as less than 2% of the people were using it..” - Zillow
Takeaways
- Total # of homes shown on page
- Trulia 4 (list) / 8 (map)
- Zillow 6
- Realtor 3 (list/map)
Real Estate on Real Scout
Real Estate on RealScout
TakeAways
- Location: Views (Mobile%, Desktop%), Users (Mobile %)
- LDP: 50%-50%, 50% more
- HB: 43%-53%, 50% more
- Map Search #1 way to get LDP views for 3 months
- 32k LDP views from 16k logged out users
- The closest competitor shows at worst 300% more homes
- Mobile Stats
- Website speed
- Important: Endless Browsing