Looxid VR

A Hybrid Endeavor into Entertainment and Research

 

Derek Fritz

Virtual impacts on real minds

  • The goal of LooxidVR is to closely monitor the subconscious impacts of virtual experiences
  • Virtual reality provides an unprecedented opportunity to manipulate the human mind
  • By simultaneously observing and reacting to the data being recorded, LooxidVR is able to create an unparalleled level of adaptive environments

How it works

  • The LooxidVR kit includes eye-trackers in each lens and six EEG brainwave sensors
  • The headset monitors the user's vital responses to the visual and audio content
  • The data is then recorded on a computer, and can be used to dynamically modify the virtual world as direct feedback via the API

How it works

The emotion recognition algorithm consists of three distinct processes:

  1. Feature Extraction - Transforms data collected into categorized forms
  2. Features Selection - Removes extraneous "noise" so that the integrity of the data is maintained
  3. Classifier Learning - Allows the data collection algorithm to become familiar with our personal trends and responses

ENdless applications

  • Possible applications are extremely varied, from dynamic gaming experiences to business and health
  • Therapy is also a potential facet, using the precise mental analysis features to target and treat specific states of trauma
  • Development in education methods could benefit from observing what kind of stimulation promotes higher retention rates

Similar technology

  • Neurable is currently researching using brainwaves to control virtual experiences
    • Not a standalone device, modified tech using an HTC Vive
  • Partnership between Immersive Solutions and neuromarketing research firm True Impact is aiming to provide custom marketing based on individual's emotional responses

Room for improvement

  • Currently, this high-level integration of VR, eye-tracking, and brainwave monitoring is extremely costly ($2,400 for preliminary release this summer)
  • Samsung and Vive have already partnered with Looxid, and increased support will fuel faster development
  • The learning algorithm and API are still in their testing stages, and will no doubt benefit from more widespread sampling
  • The possibility of motion sickness exists as with all VR technology (0 - 4), but the adaptive experience LooxidVR provides could potentially alleviate this

in conclusion

  • This combination between virtual stimulation and real-time analysis can allow for an abundance of possibilities
  • While the cost-of-entry is high, this hardware is still extremely new (unveiled at CES 2018) and will undoubtedly become more accessible
  • People are already seeing the value in this approach to VR, with the LooxidVR earning awards such as Best of Innovation at CES 2018
  • The first distribution campaign is set to begin this summer
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