YouTube comments analysis
Market research
Whats the purpose of analyzing YouTube comments?
YouTube comments can give me a insight into peoples first initial opinions and thoughts of music videos with the same genre. YouTube comments can be anonymous, this is a positive as people tend to be more honest and open when they cannot be identified. So this allows me to gain accurate research as appose to just what people want you to hear/see.
Another strength of analyzing YouTube comments is you can also see peoples reactions and discussions so you get a deeper understanding. The fact you can also like/dislike the comments shows you if people support the comment or not.
So the purpose of analyzing YouTube comments is to get honest reaction to similar products and use that to improve are video.
Comment #1
Multiple comments I saw showed me how a lot of are target audiences find out about new music video, and to no surprise most comments mentioned social media.
The first comment shows a lot of people initially saw the advertisement of music video while it was being promoted on teenage targeted apps like Musical.ly. This is confirmed by the 11 likes ; telling me lots of people find out about new music videos through social media. This infers a lot of are target audience spend time on social media, so we should utilize the free advertising by using multiple social media's to promote are video.
The second comment shows me that video games are a hidden gems in promoting music video's. Many people forget video games can be a useful tool in promoting things. As over 98% of individuals ranging from 14-23 have game consoles, promoting are video on games can reach majority of are target audience.
This comment highlights the up come of more diversity in the grime genre. As more women artists emerge their are more female audiences. This is a USP for are video as are artist is a female.
The hash tag '#comeongirls' symbolizes a wave of female empowerment in the grime industry. This tells me that are video will most likely have the same reaction as are main artist is female. This will also gain alot of female supporters.
From this statement we can infer that UK grime is appealing to a wider audience now, as appose to being very restricted in the genres early stages of development. Their is a sense of competition and rivalry between UK and American music as many people compare the two. We can use this to are advantage and post rivalry polls (questions on whats better) on are social media to get discussions going and ultimately more attention to are video.
This comment highlights the importance of language and how it can be used to engage are target audience. The use of British slang gives the audience a sense of exclusivity. If your not familiar with the language (shown in the comment) you cannot fully understand the lyrics. The people that understand the language have something to relate to and therefore feel closer to the song and video.
This comment represents the 'community' ethos that has been mentioned previously. Use of words like 'our' shows the relationship between the individual and the music, which is close as grime is not a worldwide genre. From research our target market are predominately young working class Londoners.
'Endz' is a reference to the area you are from.
Conclusion of reasearch
From this market research I have gathered new ways in promoting are music video, which are video games and social media.
The emphasis on social media as that is free and is practical.
It also confirmed my thoughts on a community type audience and female come up.