Creating valuable WordPress products and services

IF YOU BUILD IT RIGHT,
THEY WILL COME

DiSCUSSION OUTLINE

Why WordPress?

Examples of Successful Businesses

Building Your Business

The MVP Approach

 

WP: AN ESTABLISHED LEADER

WP: A BIG PIECE OF THE PIE

Interesting WP StatISTICS

  • 48% of Technorati’s Top 100 Blogs Are Managed With WordPress

  • 30%+ of the internet runs on WordPress

  • 80+ Million Sites RUN on WordPress

  • 56 LANGUAGE Translations of WordPress

  • WordPress Is Most Popular With Business and nonprofit Websites

59 percent of small businesses still don’t have a website.

Source: http://www.bizjournals.com/phoenix/blog/techflash/2015/09/godaddy-majority-of-very-small-businesses-still.html

MANY HAVE ANd MANY WILL...

SUCCEED

IN THE WORDPRESS MARKET

HOW DO YOU DEFINE SUCCESS 

IN BUSINESS?

Just YOURSELF?

A SMALL NUMBER OF FOLKS?

A LARGE COMPANY?

KNOW YOUR 

WHY

SET YOUR 

GOALS

PRODUCTS?

SERVICES?

  • Themes
  • Plugins
  • SaaS
  • Tools 
  • Hosting
  • Development
  • Design
  • Maintenance
  • Security
  • Consulting
  • Optimization
  • Support

DECIDE WHAT TO SELL

FIND YOUR NICHE

WHAT's YOUR

IDEA?

VALIDATE YOUR IDEA

Expressing Functionality before build

  • Functional Specs
  • Wireframes
  • Concepts

Wireframing Tools of Choice

WordPress Admin Wireframing Made Easy

GET STARTED

BUILDING

GET THE HELP YOU NEED TO

SUCEEED

QUALITY DEVELOPERS

  • Facebook WordPress Groups (AWP + WordPress Freelancers)
  • Local WordPress/PHP Meetups
  • WordCamps like this one!

 

QUALITY DESIGNERS

  • Dribbble.com
  • Behance.net
  • Envato Studio & 99designs (proceed with caution)

NEED HELP?

https://learntocodewith.me/posts/code-for-free/

BUILD YOUR

BRAND

Give Branding:  v1

Give Branding:  v2

Give Branding:  v3

Give Branding:  v4

Successful Branding

  • Iterate on the design
  • Get feedback from your peers, friends, mentors and advisors
  • Pay close attention to detail

Minimum Viable Product

MVP

KEYS TO A SUCCESSFUL MVP 

  • Focus on the simple implementation of your product
  • Start with a minimal set of features
  • Release and listen to your users

VALIDATE YOUR MVP

  • Products solve problems. Does your MVP solve the initial problem?
  • Question everything.
    • Does it make sense to launch now? 
    • Pros / Cons of now vs later
    • ROI of now vs later
  • Never stop iterating

JUST ALWAYS REMEMBER...

YOU CAN

DO IT!

@innerwebs

THANK YOU!