Creating valuable WordPress products and services
BUILD IT RIGHT,
AND THEY WILL COME
IT TOOK ME YEARS TO LEARN HOW TO BUILD MY FIRST WORDPRESS PRODUCT...
FIRST, I WORKED IN IT, THEN AT AN AGENCY, THEN AS A FREELANCER...
... AND THEN I STARTED BUILDING FREE PLUGINS.
MY IDEAS DIDN'T REVOLUTIONIZE ANYTHING...
...BUT THEY DID SOLVE PROBLEMS, AND PEOPLE LIKED THEM.
SO I BUILT PRO VERSIONS.
...AND EVENTUALLY A BUSINESS.
MANY HAVE ANd MANY WILL...
SUCCEED
IN THE WORDPRESS INDUSTRY
HOW DO YOU DEFINE SUCCESS
IN BUSINESS?
Just YOURSELF?
A SMALL NUMBER OF FOLKS?
an ENTIRE COMPANY?
KNOW YOUR
WHY
THE BOTTOM LINE IS
SET YOUR
AND ALWAYS
GOALS
KNOW YOUR MARKET:
WP: AN ESTABLISHED LEADER
WP: A BIG PIECE OF THE PIE
Interesting StatISTICS
-
48% of Technorati’s Top 100 Blogs Are Managed With WordPress
-
74.6 Million Sites Depend on WordPress
-
56 LANGUAGE Translations of WordPress
-
WordPress Is Most Popular With Business Websites
59 percent of very small businesses still don’t have a website.
Source: http://www.bizjournals.com/phoenix/blog/techflash/2015/09/godaddy-majority-of-very-small-businesses-still.html
A LOOK A FEW WP BUSINESSES
| COMPANY | DESCRIPTION |
|---|---|
| Automattic - $45m in 2012 | Hosting/Products |
| WP Engine - $120m valuation | Managed Hosting |
| Gravity Forms - $5m+/year | Products |
| Yoast - $2m+/year | Products/Services |
| WP Rocket - $90k / month | Product |
| WP Popup Maker - $2k / month | Product |
WHAT DO YOU
SELL?
PRODUCTS?
SERVICES?
- Themes
- Plugins
- Tools
- Development
- Design
- Consulting
- Optimization
- Support
FIND YOUR NICHE
WHAT's YOUR
IDEA?
BEAT UP YOUR IDEA
WHO WON THE FIGHT?
THE IDEA?
BUILD YOUR
BRAND
Give Branding: v1
Give Branding: v2
Give Branding: v3
Give Branding: v4
NEVER SETTLE
PAY ATTENTION TO DETAIL
Don't Do it yourself if you can't
Minimum Viable Product
MVP
KEYS TO A SUCCESSFUL MVP
- Focus on the simple implementation of your product
- Start with a minimal set of features
- Release and listen to your users
VALIDATE YOUR MVP
- Products solve problems. Does your MVP solve the initial problem?
- Question everything.
- Does it make sense to launch now?
- Pros / Cons of now vs later
- ROI of now vs later
- Never stop iterating
QUALITY DEVELOPERS
- Facebook WordPress Groups (AWP + WordPress Freelancers)
- Local WordPress/PHP Meetups
- WordCamps like this one!
QUALITY DESIGNERS
- Dribbble.com
- Behance.net
- Envato Studio & 99designs (proceed with caution)
NEED HELP?
JUST ALWAYS REMEMBER...
YOU CAN
DO IT!
@innerwebs
THANK YOU!
PHOTO CREDITS
-
StartupStockPhotos - http://startupstockphotos.com/
-
https://s3.amazonaws.com/StartupStockPhotos/20140808_StartupStockPhotos/82.jpg
-
FreePik http://freepik.com
-
http://www.freepik.com/free-photo/meeting-around-the-desk_756218.htm
-
http://www.officelovin.com/wp-content/uploads/2015/03/20150226-London-Soho-19.jpg