Making a business case for the BEAM
Take a pic of this slide
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Business Model
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The BEAM case
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TwitterForPets
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ACME Inc.
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MySAAS
What is a Business Model
This is only a model
Business model
- Who is the market
- What you sell to them
- How you sell to them
- Who get the value
Business Model
Lemonade stand
- Market: classmates
- What: Refreshing beverage
- How: Have a stand and tell them
- You get the money
Business Model
The BEAM strengths
How you probably never thought of the BEAM
Scale/Distributed
- You can use your cpu mostly efficiently
- You can do stateful distributed stuff without needing specific skills in another tech.
BEAM Strengths
Malleability
- It is easy to refactor and change or evolve code
- It is relatively easy and fast to test
- You have a strong result oriented ecosystem
- The BEAM have your back
BEAM Strengths
Low cost
- You do not need a lot of devs
- You use your hardware pretty well
- Most BEAM developers have a strong ops side
BEAM Strengths
Reliability
- It Just Works TM
- Not as much ops people needed
- Good user experience
BEAM Strengths
The BEAM Case
- Scale
- Malleability
- Low Cost
- Reliability
BEAM Strengths
Making a business case for devops
Shows that the faster you can deploy from commit to production, the more positive are your business outcomes
This is basically revolutionary for Software to talk in these terms.
TwitterForPets
aka VC-funded Startup in the current ecosystem
TwitterForPets
TwitterForPets
- Market: Investors
- What: Liquidity Event
- How: Growth mostly
- Founders and employees get the money
TwitterForPets
The BEAM Case
- Scale
- Malleability
- Low Cost
- Reliability
TwitterForPets
Scale
- I don't think scaling really matters for this kind of company
- You can handle growth well
- Tell that to investors to convince them it will happen
- Matters a lot when your growth get stopped by your limitations, you hit a ceiling
TwitterForPets
Malleability
- Selling Growth is usually through:
- Product Market Fit
- lot of pivot
- Malleability helps there a lot
TwitterForPets
Low Cost
- This does not matter. Do not talk about it
- Low cost mean less value extraction from investors
- Less employees aka less FOSS developers
TwitterForPets
Reliability
- Space for growth
- Easier to capture users
- Make you feel like a winner
- Matters a lot when your growth get stopped by your limitations
TwitterForPets
I am not sure TwitterForPets should use the BEAM
TwitterForPets
migrate latter maybe to unlock growth
TwitterForPets
ACME Inc.
Aka Big Co TM
ACME Inc.
ACME Inc.
- Market: The customers they already have
- Getting new customers is expensive
- What: What we can convince them to buy
- How:
- Prefer cross-sales and upsales
- Reducing costs
- Investing capital in new product
- Profit is the value extracted, which goes to shareholders and the government
ACME Inc.
The BEAM Case
- Scale
- Malleability
- Low Cost
- Reliability
ACME Inc.
Scale
- Cross-sales enabled over the whole customer database you have
- Prototype to production fast
ACME Inc.
Malleability
- Use it for any product
- Can prototype and check new ideas easily
- Add features to close sales
- Adapt to your in-house ad hoc broken systems
ACME Inc.
Low Cost
- Killer apps for the BEAM in this context
- Lowering cost is how ACME Inc. makes profit
- Small capital investment in experiment
- Easy, fast RoI. Which finance department love
- High positive cashflow. Which finance love too
ACME Inc.
Reliability
- They probably have no idea what it means
- SLA is a risk, reliable reduce risk
- This is a competitive advantage, your competitors do not have it
ACME Inc.
ACME Inc. business case for the BEAM
- It reduce costs
- Product Velocity
- It can cross-sale easily
- It allows to explore easily new cross and up-sales opportunities
- It is a differentiator with competitors
ACME Inc.
Go sell the BEAM to big company.
ACME Inc.
Some of them do use it but keep it a secret
MySAAS
Aka Bootstrapping
MySAAS
MySAAS
- Market: Have to find it
- Getting new customers is expensive
- What: What we think they want
- How:
- By having super low cost
- and only variable one that linearly or sub-linearly scale with customer
- Positive cashflow is the goal
- Profit is the value extracted, which goes to founders, employees and government
MySAAS
The BEAM Case
- Scale
- Malleability
- Low Cost
- Reliability
MySAAS
Scale
- You can concentrate on sales
- Pretty hand-off
- Users can self-serve
- Prototype to production fast
MySAAS
Malleability
- Can prototype and check new ideas easily
- Can follow the evolutions of your business itself
- Going from nothing to a lot
- Not having to change your stack is a lot of help
MySAAS
Low Cost
- Killer apps for the BEAM in this context
- High positive cashflow
- You do not have capital to invest
- Profit at the first customer
MySAAS
Reliability
- Can sleep at night
- You cannot pay ops people anyway
- Self-service, handoff
- You can't afford unreliability anyway
MySAAS
Probably a match made in heaven
Massive competitive advantage
MySAAS
Who am I?
- Reduce costs
- Mostly infra. Ask me to look at your AWS architecture and bills.
- Optimise Product Velocity
- I fix your/other teams mess