Marketing Resources 
at  NMSU Libraries

David Irvin, MSIS
Business Librarian

[press spacebar]

Navigation



To explore this presentation, use the  arrows
 

My  Experience


    • BBA from Baylor University’s Hankamer School of Business. 

    • MSIS from the University of North Texas' Toulouse School of Graduate Studies.  

    • Fellowship, the University of Maryland, the Knight Center for Specialized Journalism

    • 2 years at a food company startup 
    • 3 years as a business journalist
    • 6 years in academic libraries



David Irvin, MSIS  |  dirv@nmsu.edu

ph 646-6925

or visit Zuhl




 


Path to research success ...




  • Library Website
  • Marketing LibGuide
  • Marketing Resources at Zuhl 
  • Contact Me





Library Web site

lib.nmsu.edu





LibGuide to help




Marketing LibGuide
http://nmsu.libguides.com/c.php?g=206087&p=1742127



Marketing Resources

Business Source Premier
Coverage includes virtually all subject areas related to business. (To get started,  search your company name and the term "marketing" in the second box.)

 Emerald Fulltext Library
Provides full text access to over 100 journals in the fields of Business, Marketing, Education, Engineering, Management, Food and Nutrition Science, Healthcare Management and Library Science.

Business Insights: Essentials
Includes company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals.

More resources


IBISWorld

Provides industry reports for over 700 United States NAICS-classified industries at the 5 digit level as well as 100's of specialized industries. (Great resource for market share information and competitors).


Lexis-Nexis Academic Universe
Full-text access to current news, business, legal, and reference information.

Incorporates 75 business journals, newspapers and newswires covering all metropolitan and rural areas within the United States.

Public data





EDGAR
https://www.sec.gov/edgar/searchedgar/companysearch.html

(Use publicly available SEC filings to discover marketing expenditures by public companies.)
Made with Slides.com