Nicholas A. Christakis, PhD
American sociologist and physician
known for his research on social networks
James H. Fowler, PhD
American social scientist
Specializing in social networks, cooperation,political participation
" How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do.
CHAPTER 1
In the thick of it
Network patterns
" The whole is greater than the sum of its parts.
Unconnected group
Bucket brigade
Telephone tree
Military squads
Ties types
- Ephemeral
- Lifelong
- Casual
- Intense
- Personal
- Anonymous
Rules of Life in the Network
Rule 1:
We shape our Network
Rule 2:
Our Network shape us
Rule 3:
Our friend affect us
Rule 4:
Our friends' friends' friends affect us
Rule 5:
The Network has a life of it's own
CHAPTER 2
When you smile, the world smiles with you
Epidemic of laughter
Tanzania
1962
... typically affect our physical state.
... are associated with specific
neurophysiological activity.
... are associated with visible behaviors.
Emotions
Affective Afference
Facial - feedback theory
Tracking the Spread of Emotions
How far your did emotions travel in the network?
Happiness is thus not merely a function of individual experience or choice, it is also a property of groups of people
Feeling in love
Beig in love is a key mechanism by which social ties are formed.