do research, learn the technology,
test the product, engage with the community, compare with other projects, read the documentation, look for red flags
less expensive customer attention, less fraud, and better attribution
strong privacy and security when viewing advertisements, improved relevance and performance, and a share of tokens
improved revenue, better reporting, and less fraud
source: BAT website
5 total views of advertising content in an active window, for at least 5 seconds each. Hits of this nature would be calculated on a 30-day moving window.
A score which rewards a publisher for a thresholded and bounded function of the amount of time spent with the open and active page.
Targeted ad based on a subset of keywords purchased at the advertising partner end, combined with the attention metric, essentially selling the attention along with an advertising topic.